Not all pilots are equal. The home matters as much as the technology.
Seven signals you want:
- Executive sponsor with time and authority
- Operational champion who owns the process
- A real pain point, not a “nice to have”
- Willingness to measure outcomes
- Stable leadership for the next 90 days
- Clear implementation support available
- A decision path defined upfront
Common red flags:
- “We’ll figure out who owns it later.”
- “We just want to see it.”
- “Can you run this without involving staff?”
If you want pilots that convert, your pilot must look like a decision in progress, not a demo.
Shape Your Pilot Offer
If you tell me your product category and target segment, I can help you shape a pilot offer that reduces friction and increases conversion.
Improve Your Pilot Strategy
